The Rolex Daytona earned its name from Rolex’s sponsorship of the 24 Hour of Daytona Race at the time its original chronograph was released. Initially discontinued due to a lack of demand, the Rolex Daytona has since gained rapid esteem from avid collectors and Rolex enthusiasts alike. As one of the few watches which Rolex markets substantially, it also sees considerable demand from non-enthusiasts due to its powerful design and the indentifying features of its 3-register chronograph dial. Melrose Jewelers is delighted to present the Rolex Daytona in stainless steel, two tone, and solid 18 carat gold.