TAG Heuer Monaco, dedicated to motor racing, became famous after Steve McQueen wore it in a movie "Le Mans" in 1971. That edition was called "Steve McQueen Monaco Edition". Afterwards, TAG Heuer Monaco suffered a number of different re-editions and improvements, that finally placed this timepiece on one of the highest positions in the watch industry. In 2005, the limited edition "Monaco Vintage" was launched, commemorating Steve McQueen's 75th anniversary of his birthday and inspired by the legend and spirit of motor racing. It has a three-colored dial, with blue and red bands. Concept watches Monaco V4 and Monaco 360 LS truly embody the spirit of the TAG Heuer company.

TAG Heuer Monaco with square case and very soft contours has a very sophisticated and classic look. It has a movement with a powerful Chronomatic function, which is the world's first automatic chronograph movement with a microrotor. Diamond-set luminescent or Nickel-plated hands may be combined in some Monaco models with diamond-luminescent hour markers on a Mother of Pearl dial. Women's watches are available with diamonds on the case. Another interesting and original detail is that some Monaco timepieces not only have a scratch-resistant sapphire-glass on the face but also on the case back, which allows to see the movement inside. TAG Heuer Monaco watches are manufactured with metal or crocodile bracelets and safety-folding clasp and are water resistant to 50 meters.